Hauv kev lag luam me nyuam thom khwm, 58% ntawm cov neeg siv khoom nyiam cov paj rwb ntshiab, nthuav tawm peb lub cib fim loj rau cov hom lag luam kom tawg. Daim ntawv qhia "2025 Tuam Tshoj Cov Me Nyuam Cov Poj Niam Socks Consumer Insight Report," tso tawm los ntawm Huaxin Consulting, ua hauj lwm raws li kev cai lij choj kev lag luam qhia, muab kev ua lag luam kev pom zoo raws li 1408 cov qauv neeg sawv cev. Kev tuav cov qauv no yuav pab cov tuam txhab tsim cov tswv yim kev lag luam.
Kev yuav khoom ntau thiab kev xav tau raws caij nyoog dhau los ua kev noj haus loj
Nyob rau hauv cov nqe lus ntawm qhov ntau yuav ib qho kev sib pauv, 4-6 khub suav nrog qhov feem ntau tshaj plaws (37%), qhia txog cov neeg siv khoom nyiam yuav khoom ntau kom tau raws li cov kev xav tau hloov txhua hnub thiab tswj cov nqi. Kev faib khoom raws caij nyoog qhia tau hais tias lub caij ntuj no suav txog 33%, thiab lub caij nplooj zeeg 27%, ntau dua li lub caij nplooj ntoo hlav thiab lub caij ntuj sov, uas cuam tshuam zoo rau cov menyuam yaus cov yam ntxwv thiab kev xav tau sov so. Hais txog kev xaiv cov khoom siv, cov paj rwb ntshiab muaj qhov txiaj ntsig zoo nrog 58% nyiam tus nqi, qhia txog cov neeg siv khoom txaus siab rau kev nplij siab thiab ua pa. Cov kev tshawb pom no muab lub hauv paus tseem ceeb rau kev npaj cov khoom lag luam thiab kev lag luam layout.
Kev loj hlob xav tau thiab hloov raws caij nyoog ua rau kev yuav khoom tus cwj pwm
Kev soj ntsuam ntawm cov menyuam yaus cov thom khwm yuav khoom qhia tau hais tias cov menyuam yaus txoj kev loj hlob xav tau nyob rau qib thib ib ntawm 31%, qhia tias cov niam txiv tsom mus rau lawv cov menyuam txoj kev loj hlob theem yog qhov tseem ceeb ntawm kev yuav khoom. Kev yuav khoom raws caij nyoog suav txog 24%, thiab hloov pauv rau hnav- cov thom khwm tawm rau 18%, cuam tshuam qhov cuam tshuam tseem ceeb ntawm cov kev hloov pauv raws caij nyoog ntawm cov khoom ruaj khov. Kev tshaj tawm kev ua ub no (11%) thiab kev hloov kho tshiab (8%) suav txog qhov feem pua tsawg, uas qhia txog tus nqi thiab kev zam yog qhov thib ob. Nyob rau hauv cov nqe lus ntawm kev yuav khoom lub sij hawm faib, lub lis piam nruab hnub (32%) thiab hnub ua hauj lwm yav tsaus ntuj (28%) yog lub ntsiab noj lub sij hawm, zoo heev nrog rau tsev neeg lub sij hawm yuav khoom.
Cov Lus Pom Zoo thiab E- lag luam Platforms Dominate Consumption Paths
Hais txog kev yuav cov ntaub ntawv, e- cov lus pom zoo ntawm kev lag luam platform (27%), cov lus pom zoo los ntawm cov txheeb ze thiab cov phooj ywg (23%), thiab kev tshaj xov xwm (18%) suav nrog 68%, qhia lub luag haujlwm tseem ceeb ntawm kev sib tham hauv online thiab cov tswv yim pom zoo. Cov vev xaib hom (12%) thiab cov khw muag khoom offline (11%) muaj kev cuam tshuam tsawg, thaum cov zej zog niam txiv (6%) thiab tshaj tawm (2%) suav txog qhov feem pua tsawg dua. Hais txog kev yuav khoom, Taobao/Tmall (35%), JD.com (22%), thiab Pinduoduo (16%) suav txog 73% ntawm kev ua lag luam, qhia txog txoj haujlwm tseem ceeb ntawm e{16}} kev lag luam channel. Cov khw muag khoom offline (11%), cov khw muag khoom lag luam (7%), thiab cov khw muag menyuam mos thiab menyuam yaus (5%) muaj qhov sib piv qis, thaum WeChat mini-cov haujlwm thiab nyob -streaming e- lag luam account rau 2% thiab 1% feem. Zuag qhia tag nrho, cov channels hauv online tau tswj hwm tag nrho cov neeg siv khoom txiav txim siab- ua cov txheej txheem.
